Home Digital Marketing Top 10 Digital Marketing Courses in Pune : 2022

Top 10 Digital Marketing Courses in Pune : 2022

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Digital marketing refers to the marketing delivered through digital media such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.

This type of marketing uses electronic devices to convey promotional messages and measure their impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other devices.

It can take many forms, including 

  • online video
  • display ads
  • social media posts

Digital marketing is often compared to methods of promotion used earlier referred to as traditional marketing such as magazine ads, billboards, and direct mail. Television and Radio were the sources of traditional marketing.

This type of marketing campaign involves digital communication, it’s digital marketing.

Digital Marketing Strategy

A digital marketing strategy is a set of planned actions performed online to reach specific business goals. This means performing consistent actions at the right time through the most suitable online channels to increase revenue and improve relationships with the audience.

The top 10 Digital marketing courses in Pune are:

1.Henry Harvin

Henry Harvin is a leading career development organization. Henry Harvin is one of the pioneers in propagating professional and technical certifications in India. It was founded in 2013 by Kounal Gupta. Henry Harvin is a global education technology company that primarily offers both online and offline certification/diploma/degree programs. 

Digital Marketing course at Henry Harvin:

  • The duration of the course is 32 hours of Live Virtual Training and 1 year of free Bootcamp sessions.
  •  Learning from experienced industry mentors with 10+ years of expertise.
  • 1-year membership of Henry Harvin Digital Marketing Academy includes e-learning access through recorded videos, games, projects, case studies as well as free brush-up sessions for 1 year.
  •  Become a part of the 18,000+ alumni network across the globe
  • Guaranteed internship with Henry Harvin or partner firms
  • Provide job opportunities Weekly
  •  Get hands-on experience with industry projects during the training

About the course

It is a 32-hours Online Training program that gives information on digital marketing strategies, tips, benefits, as well as implications. It gives 1 Year Gold Membership of Henry Harvin Digital Marketing Academy with Free monthly brush-up sessions and Study material. It gives access to the Learning Management System (LMS) with Recorded videos of the sessions. It also provides 100% placement, internship, and project support exclusively entitled for Digital Marketing Professionals.

The course could be joined by

  • Business owners, entrepreneurs, bloggers, YouTubers, social media enthusiasts
  • Website owners aspiring to boost web business, web traffic, conversions, and sales
  • Business analysts or professionals who want to learn social media marketing techniques
  • Anyone who wants to earn money with digital marketing skills with or without seeking a full-time job
  • Individuals looking for work from home opportunities with leading organizations across the globe

Benefits of CADM Training Program

  • Upskill  eligibility for digital marketing jobs at a higher package
  • Boost businesses by increasing sales using CADM strategies
  • Open up new career avenues in an ever-expanding domain
  • Learn to use verified digital marketing approaches
  • Improve brand identity and visibility
  • Grow brand’s following and reach
  • Learn social media marketing tips for all big social media platforms to build or expand a business
  • Learn to save cost on marketing expenses by going digital
  • Earn the global audience for business
  • Upgrade CV and get better shortlisted
  • Learn to earn being at home.

2. IIDE – Indian Institute of Digital Education

IIDE is India’s leading institute of Digital marketing. It is awarded as “India’s Best Digital Learning institute” by Indian Education Congress and Awards 2020.

IIDE offers a comprehensive Online Digital Marketing Course with 13+ Certifications with an advanced teaching methodology. Students learn from high-quality video courses, guided by top industry professionals & experts. 

They allow the facility to attend the weekly live online sessions with the trainers to solve doubts, queries, learn through fun activities and revise the topics.IIDE believes in a customized, concise, and real-world relevant curriculum.

For additional questions and doubts, students can also avail themselves of 1-on-1 mentoring sessions with the trainers for a detailed query-solving session. 

Course Syllabus

  • Digital Scenario in India
  • E-commerce Marketing
  • Search Engine Optimization (SEO)
  • How to Monetize Your Blog
  • Search Engine Marketing (SEM) – Google Ads
  • Content Marketing
  • Advance Content Strategy
  • Design Essentials
  • Social Media Marketing
  • Influencer Marketing

Course Duration & Fees

The duration of the online digital marketing course is 3-4 months, which comes down to approximately 12 hours per week. The fee for the course is INR 67,795 + Taxes with a 0% EMI option available.

3. Digital Trainee Academy

Digital Trainee Academy is India’s 1st ever-practical digital marketing institute offering one of the best digital marketing courses in Pune. This institute follows the ‘Say No To Theory’ rule. From students to entrepreneurs and working professionals can opt for this course to gain a better knowledge of the digital industry. This helps to gain better career and job prospects as well as achieve a hike in salary. Digital Trainee in Pune offers an advanced digital marketing course recognized globally.

Course Syllabus

  • Digital Marketing Overview
  • Search Engine Optimisation
  • Introduction to Google Search Console
  • Content Marketing
  • App Store Optimization
  • Website Planning
  • Search Engine Marketing
  • Online Display Advertising
  • Mobile Marketing
  • Video Marketing
  • Remarketing and Conversion 
  • Social Media Marketing & Optimisation
  • Google Analytics

About the course

  • Digital Trainee is the top digital marketing course in Pune. 
  • 100% Job Placement Assistance
  •  Resume Building
  • Award-winning LMS Portal Per Student
  • 17+ Google Certifications
  •  Guaranteed Internship Letters

4. Freelancers Academy 

Freelancers Academy imparts practical application of each skill taught. They enable each student to work on real-life work projects through their agency to ensure that they know how digital marketing works. Freelancers Academy has also been awarded by Radio City in 2019. They offer a live instructor-led online course.

Course Syllabus

  • Digital Marketing Overview
  • SEM
  • SEO
  • Content Marketing
  • Website Auditing
  • Google Tools
  • Remarketing
  • Video Marketing
  • Mobile Marketing
  • WhatsApp Marketing
  • Social Media Marketing
  • Social media Optimization
  • Lead Generation

About the course

  • They provide Placement Assistance
  •  Expert Trainers
  •  20+ Tools
  • Case Studies during the course.

5. Digital Vidya

Digital Vidya is Asia’s leading professional training institute in Pune. Since 2009, Digital Vidya has over 38,000 trained professionals from 16,000 brands, a few being Nokia, eBay, reliance, Naukri, etc have participated in the digital marketing training batches conducted by Digital Vidya. Digital Vidya has partnered with 

  • Google
  • Microsoft
  • Facebook
  • Linked In
  • Vskills
  •  NASSCOM

Course Syllabus

  • Search Engine Optimisation
  • Organic Search Vs. Paid Search Results
  • HTML Basics
  • Search Engine Marketing
  • YouTube Marketing – Introduction & Ad Formats
  • Shopping Campaigns – Introduction
  • Mobile Ad Campaigns
  • Creation of Google Display Network
  • Successful Social Media Strategy
  • Social Media Marketing
  • Tools for Content Creation
  • Instagram & Linkedin Marketing
  • Facebook Marketing

About the course:

  • Free Demo Class Available
  • Practical Sessions
  • updated Class Recordings
  • Media Internships 
  • Exclusive Certifications

6. PIIDM Institute

The PIIDM institute in Pune offers practical and job-oriented digital marketing courses in Pune. This course covers from basics to advanced levels of influence and industry-proven tools of digital marketing. Their course is designed professionally and the training is provided by experts in the field. They provide 15+ certifications, globally recognized by Google, HubSpot, etc.

Course Syllabus

  • Digital Marketing Overview
  • Blog Creation
  • Business Website Creation
  • E-commerce Creation
  • App Creation
  • Graphic Creation
  • Video Creation
  • Social Media Automation
  • Search Engine Fundamentals
  • On-Page SEO Fundamentals
  • Off-page SEO Fundamentals
  • Google Algorithm
  • Keyword Research

About the course

  • 8 Years+ Experienced Faculty
  • Guest Lectures from Experts in the Industry
  • Lifetime Support
  • 100% Job Assistance
  • Soft Skills Training
  • Personal Mentorship
  • Creating Portfolio
  • Student Portal and Material

7. LIPSINDIA

LIPS India, also known as the Lavenir Institute Of Professional Studies is recognized as the best digital training institute in the country. They offer a digital marketing course in Pune. It has been designed by experts and professionals in the fields of IT, IIM, etc. LIPS India provides Google Adwords certification after finishing the course.

Course Syllabus

  • Website Creation
  • Google Adwords
  • SEO – On-Page
  • SEO – Off-Page
  • Social Media
  • Email Marketing
  • Ad Servers Display
  • Google Analytics
  • Mobile Marketing
  • Social Media Monitoring
  • Video Optimisation
  • Affiliate Marketing
  • Video Optimisation

8. NSDM Institute

NSDM is one of the most recognized training institutes that provides a professionally designed course in digital marketing. NSDM provides a combination of theoretical as well as practical training to their students in digital marketing, SEO, Google Analytics, and social media marketing along with globally recognized certifications.

Course Syllabus

  • Introduction to Digital Marketing
  • Website Planning & Analysis
  • Search Engine Optimisation
  • Search Engine Marketing
  • Social Media Marketing & Influencer Marketing
  • Web Analytics
  • Google Tag Manager
  • Display Advertising
  • Video Advertising
  • E-commerce Marketing
  • Mobile Marketing
  • App Store Optimization
  • Content Marketing & Blogging

9. EXCELR

EXCELR is a leading  Institute for  Digital Marketing Courses. The course will be delivered by highly experienced and certified trainers who are considered as one the best trainers in the industry. The course provides hands-on exercises on each topic that is covered in the training. Along with the training, we offer you 1-year e-learning access, 11 global certifications from Google, Facebook, YouTube, etc., and placement assistance. Many of our past participants are working for various companies as digital marketing professionals.

About the course

  •  Hands-on Practical Training
  • Best Course for Freshers, HR Executives & All Other Non-Technical Domains
  • Work on 35+ Tools in Real-Time
  • Provide Assistance on Resume Building and LinkedIn Profile Optimization
  • 11 International Certifications from Google Ads / Facebook / YouTube
  • Life Time Access to Self-Paced Learning

10. Digital Seed

Digital seed is offering digital marketing courses in Pune. It offers guidance from experts in this field. Digital Seed is an online world and online marketing is the key to conquer the market. There is a good scope in the field for those who possess the right attitude towards making decisions. 

 Most of the institutes focus on imparting theoretical knowledge. Digital marketing cannot be learned through theories, it requires hands-on experience is a must. Digital seed offers practical-based digital marketing sources. 

Types of digital marketing

There are many specializations in digital marketing as there are ways of interacting using digital media.

Search engine optimization

Search engine optimization, or SEO, is a marketing tool. This is the art and science of making web pages attractive to search engines. SEO is a science because it requires you to research and look for different contributing factors to achieve the highest possible ranking. The most important elements to consider when optimizing a web page include:

  • Quality of content
  • Level of user engagement
  • Mobile-friendliness
  • Number and quality of inbound links

Content marketing

SEO is a major factor in content marketing. It is a strategy based on the distribution of relevant and valuable content to a target audience. The goal of content marketing is to attract leads that ultimately convert into customers.

Content marketing matters and there are plenty of reasons to prove it:

  • 84% of consumers expect companies to produce entertaining and helpful content experiences
  • 62% of companies that have at least 5,000 employees produce content daily
  • 92% of marketers believe that their company values content as an important asset

 Content marketing writers should be able to rank highly in search engine results while also engaging people who will read the material, share it, and interact further with the brand. When the content is relevant, it can establish strong relationships throughout the pipeline.

Social media marketing

Social media marketing means driving traffic and brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube.

Because social media marketing involves active audience participation, it has become a popular way of getting attention. Social media marketing is extremely useful in helping understand how well you’re reaching your audience. Gives information on the number of shares, comments, or total clicks to your website.

Pay-per-click marketing

Pay-per-click or PPC is posting an ad on a platform and paying every time someone clicks on it.

When a spot is available on a search engine result page, also known as a SERP, the engine fills the spot with what is essentially an instant auction. It is  based on a number of factors, including:

  • Ad quality
  • Keyword relevance
  • Landing page quality
  • Bid amount

Each PPC has 1 or more target actions that viewers are meant to complete after clicking an ad. These actions are known as conversions, and they can be transactional or non-transactional.

Affiliate marketing

Affiliate marketing is making money by promoting another person’s business. It could be either the promoter or the business that works with the promoter, but the process is the same in either case.

  • Google
  • Microsoft
  • Facebook
  • Linked In
  • Vskills
  •  NASSCOM

Marketing automation

Marketing automation uses software to power digital marketing campaigns, improving the efficiency and relevance of advertising. Marketing automation lets companies keep up with the expectations. It allows brands to:

  • Collect and analyze consumer information
  • Design targeted marketing campaigns
  • Send and post-marketing messages at the right times to the right audiences

Email marketing

The concept of email marketing is very simple. It requires sending a promotional message and hoping that the prospect clicks on it. This aims at

  • Individualizing the content, both in the body and in the subject line
  • States clearly what kind of emails the subscriber will get
  • Offers a clear unsubscribe option
  • Integrates both transactional and promotional emails
  • Email marketing is a proven, effective technique all on its own. It is the most effective lead generator.

The benefits of digital marketing

Digital marketing has become prominent because it reaches such a wide audience of people and offers a number of other advantages as well. These are a few of the benefits.

A broad geographic reach

When an ad is posted online, people can see it no matter where they are. This makes it easy to grow a business market reach.

Cost efficiency

Digital marketing not only reaches a broader audience than traditional marketing but also carries a lower cost. The costs for newspaper ads, television spots, and other traditional marketing opportunities can be high. They also give less control over target audiences.

 Digital marketing gives much more flexibility and customer contact for an ad.

Quantifiable results

It tells whether marketing strategy works, the customer is attracted or not, and how much revenue it drives. 

With digital marketing, results monitoring is simple. Digital marketing software and platforms automatically track the number of desired conversions.

Easier personalization

Digital marketing allows gathering customer data in a way that offline marketing can’t. Data collected digitally tends to be much more precise and specific.

With digital marketing, all of the information is available about automated tracking.

More connection with customers

Digital marketing allows communication with customers in real-time. 

social media strategy is great where the target audience sees the latest post, comment on it or share it. It means more buzz surrounding the product or service, as well as increased visibility every time someone joins the conversation.

Interactivity benefits customers as well. The level of engagement increases as they become active participants. The sense of ownership can create a strong sense of brand loyalty.

Easy and convenient conversions

Digital marketing lets customers take action immediately after viewing an ad or content.

With digital marketing, one can click a link or save a blog post and move along the sales funnel right away.

Digital Marketing Is A Lucrative Career

The digital marketing industry can garner a starting salary between 25-35k per month. With things changing so rapidly in the digital marketing industry, one can do great work in this field.

Digital marketing revolves around these 5Ds: 

  • digital devices
  •  digital platforms
  •  digital media
  •  digital data
  •  digital technology

Scope of Digital Marketing after Covid-19 

After the pandemic Work from Home (WFH) jobs have increased. Due to Covid-19 many companies are shifting towards digital marketing for advertising and marketing. There will be a great demand for digital marketing specialists across India once the economy restores to normal level.

The demand of digital platforms has increased and as per reports. 50% more time is spent by users on social media. This gives a great opportunity to companies to target these specific users. Many individuals are now shifting towards GIG based work (Freelance). Demand for quality freelancers have increased due to many restrictions on offline activities.

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FAQ

Q1. What is Digital Marketing?

Digital marketing is the marketing of goods and services via digital technologies.

Q2.Is Digital Marketing easy?

Digital Marketing is not difficult to learn you can easily learn most of the aspects of Digital Marketing. Like SEO, SEM, SMO and many more 

Q3. What is the scope of Digital Marketing in India?

The kind of jobs that are available in the digital marketing sector, one of the biggest jobs includes Social Media Marketing.

Q4.What could be learned during the course?

The following could be learned during the course:
1. Get to know the basics of digital marketing.
2. Start your own website.
3. Become an SEO Expert.
4. Get a Google Ads Certification.
5. Master Facebook Ads Advertising.
6. Become an expert in Google Analytics.
7. Get a digital marketing job as a freelancer.
8. Get a real internship.

 

17 COMMENTS

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