SEO Content writing and SEO Copywriting.
Similar or different?
Many people tend to get confused between SEO Content writing and SEO Copywriting. If you are interested in either of the field, then it is necessary to know the difference between SEO Content writing and SEO Copywriting. Let’s check how they are different. It is important to first start with the basics!
What is SEO?
SEO stands for Search Engine Optimisation.
To explain this in much simpler terms, SEO is a process where you enhance the particular website in order to increase the web traffic on the website through various search engines. However, with an improvement in SEO, the visibility of your website increases which ultimately paves way for the visibility of your content.
In order to improve your SEO, it is necessary first to increase the flow of ‘organic traffic’ on your website. Organic Traffic is any traffic or the visitors who visit your website through a search engine that are unpaid.
SEO is further divided into two different categories:
On-page SEO: It is about making your website more effective and optimized in order to increase its ranking on search engines. These are the elements that you can control.
Off-page SEO: It basically emphasizes increasing the authority of the domain and earning backlinks.
Here are some of these basic tips to improve SEO and increase traffic on your website:
1. Use of relevant Primary and secondary keywords.
2. Identifying the target audience and formatting the content according to the requirements of the search engines.
3. Writing quality content that is unique and original.
4. Writing an appropriate and to-the-point meta description.
5. Come with an eyecatching title for your content.
6. Use of internal and external links.
7. Use of relevant images and graphics.
Before moving on towards what exactly SEO Content Writing and SEO Copywriting are, let’s first look into what is meant by Content writing and Copywriting.
What is Content writing?
Content writing means generating a content text which informs, entertains, and educates the readers. So in order to grab the readers’ attention or to increase the traffic to your website, it is necessary to make your content more engaging and unique. Content that is easy to understand generally catches the attention of the readers.
Then let’s look at SEO Content Writing.
What is SEO Content Writing?
It is basically implementing both the techniques of SEO as well as Content writing. In simpler words, the SEO content writer uses several strategies and techniques like the implementation of keywords or key phrases in the content to increase traffic to your website. The ranking or searchability of your website increases with the necessary improvement of SEO.
Let’s look at what Copywriting is and what SEO Copywriting is.
What is Copywriting?
Copywriting is creating text content where you persuade the readers to engage themselves in the sales process. This means you convince the customers through your content to buy a certain product. This includes promotional campaigns where you first promote your products. This ultimately gives rise to an increase in sales of the product.
What is SEO Copywriting?
SEO Copywriting focuses on the conversion of traffic into sales.
According to Hubspot, Seo Copywriting is:
“SEO copywriting is the process of pairing standard SEO best practices that drive traffic (like keyword research) with compelling words that entice users to take a specific action, like buying a product or subscribing to an email list.”
If you are planning to become an expert Content writer or Copywriter, then check out these amazing courses by Henry Harvin:
Check out these 5 amazing SEO content writing tips:
In a sea full of web content it is necessary to study various SEO techniques and strategies to increase the visibility of your content.
If you want to increase the ranking of your content so that when you search for your content on Google or any other search engine then your content should at least be visible in the first five pages of a Google search. Hence, it is necessary to create content that meets the SEO requirements and increases the traffic to your website.
Here are some SEO content writing tips:
1] Identify and prioritize your target audience.
This is the first and foremost thing i.e. to improve your content as well as increase its readability and visibility. At the same time, it is also necessary to first study and do research on who your target audience is going to be. Research makes your process of writing much easier.
For example, if you are supposed to write a content text for a certain product then first try to study what type of audience is going to buy the product and who will be attracted to that product.
If you are writing about a medical product then the audience who will be attracted to this product will obviously be someone who is into the medical field.
Therefore try to first study the target audience which will ultimately give you a clear insight into your content.
2] Create captivating and catchy headlines that make an impact on the target audience.
The audience will only read your content if you create a headline that packs a punch. With an eye-catching headline, it will pique the interest of the audience.
The headlines that you employ in your content are basically the face of your content. So you have to deliver the whole synopsis of your content in one headline which will create a lasting impression on the audience. With the use of a few effective keywords, you can create a headline that will grab the attention of your target audience.
3] Structurizing and developing quality content.
The content you create needs to have a proper structure to it. It becomes more interesting and fun to read when you organise all your points in proper order. It will have more readability when it has a proper introduction, the main subject matter, and a conclusion.
Headings and subheadings:
Headings and subheadings can make your content more structured and organised. They make it easy for the readers to read your content more effectively. Quality content is one that meets the requirements of the audience and imparts proper knowledge about it.
Developing quality content:
Therefore it is advisable to write engageable content. Developing content with the proper research as it gives a clear insight to the audience. The information stated in your content should be true and based on facts.
Long sentences and complex sentence structure make it difficult for the readers to understand your content. In order to avoid this and to increase the flow of traffic to your website, it is necessary to make use of simple sentences and to write in an active voice.
Similarly, it is advisable to first do an in-depth study of the keywords. There are several tools that generate relevant keywords for your subject content. Use those keywords to increase the flow of traffic on your website.
4] Incorporating relevant graphics or images.
The subject matter definitely plays an important role in content creation. Along with that, it is also necessary to enhance the quality of the content by adding relevant images or graphics. This keeps the audience glued to your content. Before reading any article or a blog post, what catches the eye of the audience are the graphics and images incorporated in the content.
So, add images that are pertinent to the content of your article because they create the first impression on the target audience.
For example, your content may seem wordy, tedious, and boring to read if it doesn’t contain any images. Graphics and images make the content more fun to read. Vibrant and eye-catching images basically enhance your content.
Therefore try to make use of relevant images, which will pop up as your subject of the content.
5] Usage of Social media.
Social media is a powerful platform, where one can promote and boost the readability of the content. This tool, therefore, plays a significant role in increasing the visibility of your content. By posting brand new and unique content on social media platforms, you can actually large masses.
The ‘sharing’ feature on this platform is the key element. For example, if people find your article interesting and engaging, then they will share your post. This ultimately results in boosting the visibility of your content and therefore more people tend to engage with your content.
Let’s now look into SEO Copywriting tips.
We earlier looked into what SEO is and also about Copywriting. The ultimate purpose of copywriting is to increase sales by employing advertising and marketing strategies. Hence, SEO copywriting focuses on improving SEO in order to increase sales.
Check out these 5 SEO Copywriting tips:
1] Identifying and understanding the keyword intent.
Keyword intent is basically the reader’s or the user’s purpose to search about a particular topic on the search engine. For example, if the user wants to search for a particular topic, then he/she will type the main keyword related to the topic he/she is searching for. Try to use the primary keywords towards the beginning of your content.
Therefore, think carefully about the keyword intent and what the users want. Accordingly, employ the keywords in your content. At the same time, do not overstuff your content with keywords.
2] Focus on the topic of your content.
Creating relevant content improves its quality. Try to focus on the main subject matter instead of touching upon topics that seem distant from the main subject of your content. Make sure that your content is to the point, precise and relevant.
Generally, the tone employed for Copywriting is pretty informal. Therefore, make sure that your content is crisp and easy to read. Structuring your content and making use of subheadings wherever necessary is important.
Most of the time, one may go astray or a little bit away from the subject topic. Though this may increase the word limit of the content, still it isn’t relevant to the main subject. So try to stick to the theme of your content.
3] Enhance and optimize the title and meta description of your content.
The title of your content is what grabs the attention of the readers. Meta description refers to the synopsis or summary of your content. So, when you search a particular topic on the search engine, at that time you can see the small meta description below every link that the search engine provides you.
Therefore the title of your content and the meta description are the first two things that the readers notice in every content. If the readers or the users find it appealing then only they will make an effort to click on the link and read the rest of your content.
So make sure you try to capture your audience’s attention with a few but effective words!
4] Use CTAs in your content.
CTAs stands for Call To Action. It basically encourages the users to take action. CTAs can be images, texts, or even links. ‘Click here’, ‘buy now’, Sign up for free’, etc. are some examples of CTAs.
In order to persuade the audience to dig deep into your content and then ultimately buy a particular product, it is necessary to include CTAs in your content. The CTAs will direct the audience to the next page where he/she can buy the product, ultimately involving them in the sales process.
This will increase the traffic to your content and improve the quality of your content.
5] Step into your audience’s shoes.
Design your content in such a way that it is easily accessible and easy to read for your target audience. Try to employ simple vocabulary, effective phrases, and short sentences to create your content.
Try to explain complex terms and avoid using jargon. Even if you make use of them, elucidate the meaning of it. Thus, the meaning becomes clear to the readers as well.
Also, suggest searches related to the topic that your content is about.
Creating effective SEO content demands a lot of research, study, and analysis of a particular topic. Keeping in mind these small but at the same time effective tips, one can definitely create and write content that is engaging and similarly appealing to the audience.
Every day, many people publish their own content. So instead of getting lost in the sea of contents, it is necessary to increase the ranking and visibility by studying these effective tips in detail.
Check out these frequently asked questions:-
Ans. Yes! Your content does require SEO in order to increase the ranking of your website. With effective SEO, you can increase the visibility of your content. This will ultimately increase the flow of organic traffic to your website.
Ans. Try to make your content more relevant to the audience’s searches. By employing effective SEO strategies, one can definitely create content that will be appealing to the audience. By using these SEO strategies, you can increase the readability and visibility of your content.
Ans. Yes! The commonly used tool is Google’s keyword planner. Enter relevant terms related to your topic and then the Google keyword planner will guide you in using the relevant keywords in your content.
Ans. Organic traffic is basically the traffic or the viewers who directly land on your website page via unpaid sources. This means you don’t have to pay anything to increase the flow of traffic or visibility of your content.